Throughout history type design has been closely linked with developing technologies. From the materials that letters are carved from to the various media used to display them, adapting technologies have played a pivotal role in even the smallest details of a letterform.

My these recognizes this relationship between technology and type design, and focuses on the growing use of large digital displays in environmental design as the price of technology decreases and the need for a dynamic communication increases.

With the increasing prevalence of LED and LCD screens being used as a source of text-based communication, a question is raised as to why these new media are displaying type designed to be cut from metal and printed on paper. What new vehicles of text-based communication require, is not only a type family that accurately considers the effects of emitting and reflecting light has on a letterform, but one whose personality enhances and distinguish the message it
is communicating.

Designers: Joseph Traylor