Design has never been a more inclusive discipline than it is right now, and graphic designers are engaged in more creative, technological and ambitiously diverse enterprises than ever before. A graphic designer is an innovator, motivator, agitator, instigator, investigator, collaborator, disseminator and author. It is a large field with many players.
The MFA Design / Designer as Entrepreneur program links and bridges many approaches in a course of study that inspires students to conceive, produce, brand and market their own innovative content. Through holistic teaching that combines experience with contemporary best practices, MFA Design students invariably develop the confidence that enables their talent to reach the highest potential.
Nurturing creativity, encouraging instincts and teaching skills is accomplished through a process of attaining rigorous entrepreneurial goals. Most designers aspire to think for themselves, generate their own “ventures” and otherwise be leaders in their fields. Whether in the end a student starts a studio or joins a team, the lessons taught in MFA Design prepare designers for current and future challenges.
Typography is our basic language, technology is our continually changing tool, graphic design is an outcome, and entrepreneurship is the vision through which MFA Design students learn to integrate creative making with business need. The four-semester program begins with creative gymnastics—students flex their muscles by solving a series of self-authored projects—then continues with classes and workshops that focus on the necessary competencies required of a new business venture—whether for profit or not-for-profit, product or campaign, analog or digital. The program triggers innovation on many levels.
Ours is not a one-size-fits all program. Individuality is essential; each student determines what his or her venture will be with the guidance of faculty, advisors and consultants, each providing customized attention suited to the unique requirements of the venture. MFA Design also values collaboration, which is increasingly essential in the current design industry, and fosters a community of current students and alumni as an ever-growing network of mentors, employers and contacts.
Our mission is to raise the level of design while making ideas come to life. This is not an easy goal but the rewards are immeasurable.