Nov 13, 2018

 

Branding Lessons In The Yogurt Trade

By Victoria Holod

Our first year students ended this past week with the biggest design bang! For Kevin Brainard’s Branding class, they took a trip to Chobani to meet with Chief Creative Officer, Leland Maschmeyer. Picture 23 star-eyed emojis…that is what our students looked like.

Leland taught the class an immense amount about branding by recapping his own experience of leading the wildly successful rebrand of the best-selling Greek yogurt. He graciously gave them the inside scoop of how it all came about, from beginning to end. 

This was truly a treasured visit. Thank you, Kevin and thank you, Leland.