An Homage to Honeybees

In Steven Heller's design history class, students were asked to design a propaganda campaign for social advocacy. Chenwei Xu's campaign "Bee Union" does just that.

Pesticides are currrently obliterating the honey bee population responsible for the production of one third of the food we eat. Xu's witty and poignant campaign proposes a nationwide Bee Union to protect these busy workers from becoming extinct. Her "sweet" of posters contrasts the value of bees with a beeless-world.